Partner | Founder
Serving Small Businesses

Approach Advisors | JenLLC Creative Holdings

Bio

Jennifer Kronstain is a recognized entrepreneur and strategic communications expert with over 20 years of experience driving brand transformation, crafting compelling narratives, and implementing revenue-generating strategies. She has shaped brands across pharmaceuticals, mental health, consumer goods, and technology, consistently applying her journalist’s eye and storytelling expertise to fuel sales and growth.

Jennifer holds 29 certifications in AI, business strategy, and product development from Section School (now SectionAI), underscoring her commitment to integrating advanced technology and analytics into modern brand-building.

As Partner and Lead Consultant at Approach Advisors, a Pennsylvania-based firm, Jennifer empowers businesses to achieve strategic goals at every stage of their life cycle. She delivers organizational analysis, financial tools, and action plans across the firm's 12 business disciplines, emphasizing personalized, one-on-one support.

Previously, Jennifer owned and operated KMG Worldwide Public Relations, where she grew monthly retainers threefold in one year and secured high-profile media placements for global tech, advertising, and media clients in outlets such as The New York Times, The Wall Street Journal, and Advertising Age.

Her previous clients and employers include AOL-Time Warner, The Weather Channel, CNN, Virgin Mobile USA, and Johnson & Johnson.

Jennifer earned her bachelor’s degree in English from Syracuse University and later served on its national alumni board of directors for four years. Her early career as a sports reporter, news producer, and FCC-licensed broadcaster provided a strong and diverse foundation for today's fractured media environment.

 

All of us want to do well. But if we do not do good, too, then doing well will never be enough.
— Anna Quindlen

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